Stop press! Garnering website footfall with press releases

There are many beauties about outsourcing various SEO functions to professional SEO services. They can combine parts of roles that have traditionally fallen under the banners of marketing and public relations in to one. Both inter related functions have changed dramatically with the internet revolution. Online campaigns are now integral to what were previously known as above and below the line advertising, marketing and public relations.

Many SEO services UK wide now offer press release services that are highly complementary to the roles performed by internal PR personnel within businesses or their external PR agencies. The core aims of both are to generate column inches in the printed press and obtain media coverage on television and radio. SEO services can effectively take PR to the next level.

For smaller businesses who have neither internal or external resources for PR purposes, online press releases can equally offer the same benefits of driving traffic to their sites, creating valuable links and increasing their brands’ credibility. Furthermore, professional and affordable SEO services have experienced SEO copywriters who can write press releases on their behalves if they do not have their own to submit.

The purpose of press releases is that they are a vehicle for businesses to share news stories, not only about new developments within their companies. They can also comment about how wider industry, political or topical news impacts their businesses. Via submissions to relevant portals, dual advantages are experienced. Search engine rankings are increased when keywords and phrases are cleverly applied. Also, links back to appropriate website pages are achieved when press releases are submitted to credible sector specific portals.

We, at SEO.co.uk, do far more than simply the writing and submission of press releases. We have vast experience in the field, which is coupled with the necessity for us to continuously stay ahead of new developments. Our track record of success on behalf of our clients ensures that our customer base is not only maintained, but is evolving daily.



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